ICC and FanCraze Extend Partnership to Launch Web3 Fantasy Game
The International Cricket Council (ICC) and FanCraze have announced a multi-year partnership extension, marking a significant evolution in digital fan engagement. This partnership will introduce new products during the ICC Men’s T20 World Cup 2024.
As part of the announcement, the upcoming launch of ICC Crictos SuperTeam, a Web3 fantasy game featuring officially licensed ICC digital video collectibles, was detailed. SuperTeam will allow fans to build fantasy teams using their ICC Crictos and compete in contests to win rewards, showcasing their cricket knowledge to the world.
The partnership aims to build on the success of ICC Crictos, which over the past two years has provided opportunities for both new and existing fans to engage with men’s and women’s cricket. ICC Crictos has revolutionized fan experience by offering exclusive digital video collectibles that celebrate iconic moments in cricket history.
Unique activations such as gifting special ICC Crictos to fans attending the ICC Men’s T20 World Cup 2022 and offering exclusive behind-the-scenes experiences have brought fans closer to the action. Events like the ICC Quiz Night and ICC Stadium Tours have further enriched the fan experience, providing opportunities to meet cricket heroes and participate in engaging activities that celebrate the spirit of cricket.
ICC Head of Digital, Finn Bradshaw, said:
“We are delighted to unveil ICC Crictos SuperTeam and offer cricket fans around the world a new and innovative gameplay experience for the ICC Men’s T20 World Cup 2024. We are excited to enter a new era of digital engagement, using innovative technology to deepen fan interaction and grow the sport on a global scale. Signing up will give fans the chance to be closer to the game than ever before and be a part of the biggest cricket carnival spectacle ever, from anywhere in the world.”
FanCraze Co-Founder and CEO, Anshum Bhambri, said:
“The ICC Men’s T20 World Cup is a truly global competition and has been the home to so many iconic moments and players over the last 15+ years. As cricket fans ourselves, the launch of SuperTeam is something we’ve dreamt of since we founded the business.
“It’s a major milestone for us as we pursue our goal to build a compelling global community for cricket fans, and we can’t wait to see fans put together fantasy teams using their ICC Crictos during the ICC Men’s T20 World Cup 2024. SuperTeam will revolutionize digital sports fandom and will build upon FanCraze’s userbase across 100+ countries.”