ICC Unveils New Sonic Brand by GRAMMY Winner Lorne Balfe
The International Cricket Council (ICC) has proudly introduced a new anthem and music piece, masterfully composed and produced by the esteemed GRAMMY Award-winning film and television composer, Lorne Balfe. This musical piece will be featured across all ICC world events.
The new sonic brand will be played at all ICC matches, embodying the dynamic spirit of cricket across its diverse formats including Test, One-Day, and T20 international cricket. This strategic brand asset will further reinforce the ICC’s global identity.
The unique score was recorded at the prestigious Abbey Road Recording Studios in London. It aims to provide a unifying auditory experience for cricket fans worldwide. The anthem is designed to celebrate the rich diversity of cricket culture, offering a visceral experience for fans across various ICC event platforms, in-venue, and on broadcast.
The composition process involved a variety of orchestral instruments, cricket equipment, and in-game sounds, creating an awe-inspiring soundscape. It aims to foster anticipation before the start of play, triumph at the end of matches, and celebration during trophy lifts.
Balfe’s recent film and television credits include Mission: Impossible – Dead Reckoning Part 1, Life on Our Planet narrated by Morgan Freeman, Black Adam, Luther: The Fallen Sun, Top Gun: Maverick, and Black Widow.
Balfe expressed his delight at leading this landmark project, stating, “It’s been a great experience working with the ICC and composing the new anthem. It’s an anthem of unity and the goal was to echo the spirit of every boundary crossed and wicket taken in this wonderful, timeless sport!”
ICC Head of Events, Chris Tetley, Shares His Thoughts
Chris Tetley, ICC Head of Events, said, “We are delighted to share this special project with the world. This new sonic brand identity has been in the works for some time and the process of getting to the final product has been as intricate as the music piece itself. We are proud to have a sonic logo that matches the visual work that takes place both on and off the field.
“The music will serve as an auditory expression of our sport’s unique nature of nation versus nation competition and the significance of World Cup events. Our objective is for it to bring cricket top of mind whenever it is heard and will take listeners on the journey of highs, lows, anticipation, and triumph that the sport is well known for.
“It has been a delight to partner with COOL Music Ltd who has led on this project to bring the passion of cricket and music together.”
The anthem will make its debut in the opening match of the ICC Men’s T20 World Cup between USA and Canada at Grand Prairie Cricket Stadium in Texas on 1 June. Fans can experience the sonic brand and be part of the biggest T20 World Cup ever by purchasing tickets at tickets.t20worldcup.com.