MTV Channel (Private) Limited Acquires ICC Cricket Rights in Sri Lanka Until 2025

The International Cricket Council (ICC) has awarded the ICC cricket rights in Sri Lanka to MTV Channel (Private) Limited, effective until the end of 2025.

MTV plans to broadcast via their free-to-air channels, TV1, Shakthi TV, and Sirasa TV. Digital rights will be exploited through www.sirasatv.lk and icc.tv, enabling a broader audience to watch ICC world events over the next two years.

The MTV network, with channels in the country’s three main languages and a dedicated sports channel, reaches a significant portion of the Sri Lankan population. It broadcasts all major sporting events live.

The deal includes coverage of the ICC Men’s T20 World Cup 2024, ICC Women’s T20 World Cup 2024, ICC U19 Women’s T20 World Cup 2025, ICC Men’s Champions Trophy 2025, ICC World Test Championship Final 2025, and ICC Women’s Cricket World Cup 2025.

Statements from ICC and MTV

Geoff Allardice, ICC Chief Executive, expressed his delight over the partnership with MTV. He said, “Sri Lanka has a rich history of cricket, and this partnership is a fantastic opportunity to create more fans who can enjoy the sport.”

Chevaan Daniel, Group Director of Capital Maharaja Group (CMG), which owns and operates MTV, shared, “We are delighted that MTV has successfully secured the exclusive broadcasting rights for world cricket in Sri Lanka for the next two years. This exciting development marks a significant stride in our commitment to delivering premium sports content to our viewers. Cricket holds a special place in the hearts of Sri Lankans, and we are thrilled to bring the exhilarating action of world cricket to screens across the nation, as we aim to elevate the cricket viewing experience for fans.”